Our Privacy Policy

By “personal information,” we mean information about an identifiable individual, as defined by Canadian privacy laws.

As such, we may collect, use, and disclose various types of personal information, depending on our relationship with you. Generally, we collect the following types of personal information (not all of which may apply to you):

• Identifying information and contact details, such as name, marital status, title, date of birth, gender, email address, and phone numbers.
• Personal health information, such as information about your health status, medical history, health insurance number, eligibility for or receipt of health care services, care needs, and care plans, as well as information about your health care proxy.
• Financial information, such as your bank account number and the details of the payment card used to purchase our services.
• Technical and usage information when you use our website, such as your IP (Internet Protocol) address, connection data, browser type and version, time zone settings and location, browser plug-in type and version, operating system and platform, as well as other technologies on the devices you use to access our website.
• Information related to marketing and communications, such as your preferences regarding our newsletter.

Generally speaking, personal information does not include business contact information that is used solely to communicate with you in connection with your employment, business, or profession, such as your name, job title, business address, business phone number, business fax number, or business email address.

We also collect, use, and share aggregated and anonymous data for various purposes, including to understand the demographic characteristics of our patients and clients. Aggregated and anonymous data is not considered personal information in the sense that it cannot be used to personally identify you.

We generally use your personal data for the following purposes:

• To determine your eligibility for our services in accordance with our policies and applicable laws.
• To provide you with our personal assistance, nursing, senior care, and specialized services.
• To respond to your inquiries, complaints, or requests.
• In order to communicate with you through our newsletter and keep you informed about new programs and services that may be of interest to you.
• Improve the effectiveness and efficiency of our operations, services, and programs.
• To manage our operations and agreements with our clients and funding organizations, particularly to detect and prevent errors and fraud.
• For other purposes to which you may occasionally consent and which are otherwise required or permitted by law.

We generally specify to whom and for what purposes we will disclose your personal information (and obtain your consent for such disclosure) at the time we collect your personal information.

If you are a patient, we may disclose your personal information to other healthcare providers to facilitate the delivery of your healthcare. This helps coordinate care and ensures that everyone involved in your care is properly coordinated and has the necessary information.

We may therefore disclose your information when we believe that such disclosure is required or permitted by law.

To do this, we use service providers to perform various services on our behalf, such as payment card processors, technical support providers, and data storage and processing service providers. If we transfer your personal information to a service provider, we require that provider to ensure its confidentiality and security. We also require them to comply with applicable privacy laws and to use your personal information only for the limited purposes for which it is provided.

We collect, use, and disclose your personal information with your consent or to the extent permitted or required by law. The manner in which we obtain consent—whether explicit or implied—depends on the circumstances and the sensitivity of the personal information. As a general rule, we will ask for your consent at the time we collect your personal information, whether verbally, electronically, or in writing.

If you provide us with personal information about another person, it is your responsibility to obtain that person’s consent to allow us to collect, use, and disclose their information as described in this policy.

Please contact us if you wish to withdraw your consent to the collection, use, or disclosure of your personal information, or to restrict access to your personal health information for healthcare purposes. We will be happy to accommodate your request, subject to any legal or contractual restrictions. Withdrawing your consent may mean that we are no longer able to provide certain services to you.

We use cookies and other similar tracking technologies, such as web beacons and tracking pixels, to improve the functionality of our website and for internal analytics purposes, including to measure traffic on our website and understand how users interact with it. For more information about our use of cookies and tracking technologies, please see our Cookie Policy.

We use third-party service providers to enhance your browsing experience on our website or to help us analyze how our website is used. The use of cookies or similar technologies by these third parties is governed by their privacy policies. For more information about cookies in general, please visit www.allaboutcookies.org and our cookie policy.