Our Privacy Policy

“Personal information” means information about an identifiable individual as described under Canadian privacy laws.

We may collect, use, and disclose different types of personal information, depending on our relationship with you. Generally, we collect the following types of personal information (not all of which may apply to you):

• Identity and contact information, such as your name, marital status, title, date of birth and gender, e-mail address and telephone numbers;
• Personal health information, such as information about your health status, health history, health number, eligibility for or receipt of health care services, care needs and care plans and information about your substitute decision-maker;
• Financial information, such as your bank account number and payment card details used to purchase our services;
• Technical and usage information when you use our website, such as your internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website;
• Marketing and communications information, such as your preferences for receiving our newsletter.

Generally, personal information does not include any business contact information that is solely used to communicate with you in relation to your employment, business, or profession, such as your name, position name or title, work address, work telephone number, work fax number or work e-mail address.

We also collect, use, and share aggregated and anonymized data for various purposes, such understanding the demographics of our patients and clients. Aggregated and anonymized data is not considered personal information because it cannot be used to identify you.

We generally use your personal information for the following purposes :

• To determine your eligibility for our services in accordance with our policies and applicable laws;
• To provide you with our personal support, nursing, senior care, and specialized services;
• To respond to your inquiries, complaints, or requests;
• To communicate with you through our newsletter and to advise you about new programs and services that may be of interest to you;
• To improve the effectiveness and efficiency of our operations, services, and programs;
• To manage our business and our arrangements with our clients and funding agencies, including to detect and prevent errors and fraud;
• For such other purposes as you may consent to from time to time and as otherwise required or permitted by law.

We generally identify to whom, and for what purposes, we will disclose your personal information (and we obtain your consent to such disclosure) at the time we collect your personal information.

If you are a patient, we may disclose your personal information to other health care providers to facilitate the provision of your health care. This helps to coordinate care and ensure that everyone involved in your health care has the right information to meet your health care needs.

We may disclose your information when we believe such disclosure is required or permitted by law.

We rely on service providers to perform a variety of services on our behalf, such as payment card processors, technical support providers, and data storage and processing service providers. If we transfer your personal information to a service provider, we require that they maintain the confidentiality of your personal information and keep it secure. We also require that our service providers comply with applicable privacy laws and only use your personal information for the limited purposes for which it is provided.

We collect, use, and disclose your personal information with your consent or as permitted or required by law. How we obtain your consent, including whether it is express or implied, will depend on the circumstances and the sensitivity of the personal information in question. Generally, we will seek your consent at the time we collect your personal information, either orally, electronically or in writing.

If you provide personal information about another individual to us, it is your responsibility to obtain the consent of that individual to enable us to collect, use and disclose their information as described in this Privacy Statement.

If you wish to withdraw your consent to our collection, use or disclosure of your personal information, or place limits on who can access your personal health information for health care purposes, please contact us. We will accommodate your request, subject to legal or contractual restrictions. Withdrawal of your consent may mean that we will no longer be able to provide you with certain services.

We use cookies and other similar tracking technologies, such as web beacons and tracking pixels, to increase the functionality of using our website and for internal analytical purposes, such as to assess traffic on our website and understand how users interact with our website. For more information about our use of cookies and similar tracking technologies, see our Cookies Policy.

We may engage third-party service providers to facilitate the browsing on our website or to help us analyze how our website is used. The use of cookies or similar technologies by these third parties is governed by their privacy policies. For more information about cookies generally, please visit www.allaboutcookies.org and our Cookies Policy.